VolksWagen Term Paper Example | Topics and Well Written Essays - 2000 words

VolksWagen - Term Paper ExampleVolkswagen operates in more than vitamin C countries including Argentina, Australia, Bosnia and Herzegovina, Brazil, Canada, China, Germany, India, Mexico, Russia, South Africa, UAE, UK and USA (Volkswagen, 2013a). It has 43 plants world(a) that produce Volkswagen cars and/or components. It exports its models and sells through regional offices in countries where it does not produce. Value Chain Framework of Volkswagen Figure Value Chain model by Michael Porter. Source pioneer for Manufacturing, n.d. Inbound Logistics. Volkswagen has developed an extensive net in nonplus of local suppliers in all the countries where it operates manufacturing plants. It has its focus firmly on achieving cost efficiency, reducing time to market, regional economies of scale and flexibility in production (Volkswagen AG, 2010). Operations. Volkswagen has 43 plants worldwide that manufacture cars and/or components, as shown below. Figure Volkswagen worldwide plants. Source Volkswagen AG, 2013c Volkswagen AG, 2013d. Outbound Logistics. The outbound logistics is handled by Volkswagen Logistics that ensures punctual delivery of Volkswagen cars from the factories to the dealers. It is also responsible for international flow of all its models from all its plants by land, sea and line of merchandise to all its regions. It manages 5 million vehicles per year (Ludwig, 2012). Marketing and Sales. The three key USPs on which it aims to differentiate its cars from competitors are being innovative, responsible and delivering long-lasting value. It has marketed its products as reliable, high-quality and German-engineered. It has a worldwide extensive dealers network that is well-integrated with a centralised department that ensures transparency in sales (Volkswagen AG, 2013e). Services. Volkswagen offers an integrated services environment by means of a global chain of after-sales service outlets, along with an active Customer Relationship care (CRM) function that gathers market trends and implements changes to its products and a financial service (Volkswagen Financial Service) that assists buyers opt for its products (Volkswagen AG, 2010). Procurement and Infrastructure. Volkswagen has partnered with several like a shot suppliers who in turn have partnered with subcontractors. It has also implemented several programs aimed at standardising quality, consistent delivery and cost-effectiveness of materials that it buys from its suppliers. (Volkswagen AG, 2013f). humanity Resource and Technology. Volkswagen Group employs 549,763 talented people around the world as of 31 December, 2012. It supports the advancement of women and 15.2% of its work force comprises of females. It also has in place a performance-rewarding mechanism that recognises excellence of employees. It engages its employees in formulation of strategies through judgement surveys that collect opinions, suggestions and feedbacks (Volkswagen AG, 2013g). Volkswagen has also t aken initiatives to be more environment-friendly by reducing energy-consumption of its servers and air conditioners through forward-looking technology and reducing the use of paper. It has also introduced digital factory models that reduce wastage in building an unfeigned factory and a Quicar online program that encourages customers to share energy-efficient cars (Volkswagen AG, 2013h). Question 2 Where do its revenue / profits come from? Volkswagen